A RANGE OF SPECIAL MODELS CELEBRATES THE FIRST SEVENTY YEARS OF A UNIVERSAL LEGEND
After more than 18 million units, Vespa offers a luxurious celebratory version that enhances the characteristics of inimitable elegance that made it the most famous and beloved scooter in the world.
To celebrate a legend that has united nations and generations, the young and dynamic Vespa Primavera and the large and powerful Vespa GTS take on an exclusive personalization
It was the spring of 1946 when the first Vespa, the legendary 98cc, rolled out of the Pontedera plant. On the seventieth anniversary of that historic moment, the Piaggio Group pays tribute to the most beloved scooter ever with a special version. It is a personalization that celebrates the history of a vehicle that went beyond its function of agile and fun commuting to become a symbol of the times. Today Vespa is not just a scooter, it is the most famous and beloved two-wheeled vehicle in the world.
In seventy years of history and after more than 18 million units, Vespa has brought young people from distant and various cultures together in a single passion. The first truly global brand in mobility, Vespa has interacted with social environments that at opposite ends of the spectrum, generating various cultural phenomena particular to the different settings where it integrated to the point of becoming a protagonist and a distinctive trait. It has led fashion, music and youth revolutions. It has accompanied populations through their growth. It has sped them along in phases of economic well-being. And today it is one of the most popular and well-known Italian products in every corner of the globe, with a cult following and the symbol of timeless elegance.
And so two models - the quick and agile Primavera and the GTS flagship - celebrate this incredible milestone with a special series that stands out with an exclusive chromatic look based on two new color schemes: Azzurro 70 and Grigio 70, special colors that draw from the best Vespa tradition and make their début on this unrepeatable occasion. Both of the colour schemes enhance and highlight the charm of the Vespa design, filtering through seven decades of stylistic evolution.
2017 Vespa Settantesimo
The Vespa Settantesimo range is also made truly special by a series of luxurious personalizations that provide a brand new and elegant dark brown colored saddle, finished with contrasting beige piping and thermobonding that depicts the Vespa Settantesimo logo, elegantly placed at the height of the passenger seat. The livery for all the Vespa Settantesimo is also characterized by a dedicated graphic on the leg shield back plate, whereas the wheels are “dark” finished thanks to a specific, non-standard paint. The classic chromium plated rear luggage rack (an icon of Vespa heritage) completes the equipment and holds an elegant bag, color coded to match the saddle and bearing the seventieth anniversary logo.